Brand Identity + Package Design
Unfiltered Brewing is designed to look and be different. The brand's appearance is meant to embody its core message; exceptional craft beer, completely unfiltered. The goal is to stimulate the consumer from the first time they see our package, tingling tastebuds and all, lasting until the very last drop.
Unfiltered Brewing is built on four unique flavor profiles; "Swallowed Whole" our melon punch sour, "Daydreaming" our orange cream ale, "Tickled to Death" our spiced ginger lager, and "Sultry SIlk" our pomegranate stout. Each beer contributes to the individuality of the brand, with its own unique essence, exaggerating a different taste modality (sweet, sour, salty, and bitter), while complementing a variety of accents of fruits and spices. The label needed to communicate this, which is why each design draws on the character of the flavor and opens the door to your drinking experience. Unfiltered Brewing seduces, invades, and electrifies your tastebuds.
