Strategy + Digital Campaign
Client: Puma* // 2022
Credit: Madeline Nunley
Role: Art Director, Designer + Strategist
Puma is a top-tier brand that made its mark in the athletic world with innovative designs, revolutionizing the game, but missing the mark on style. The lack of recognition in the fashion industry compared to their competitors has led to a disconnect with the younger, hipper generation of buyers. To bridge this gap we need to showcase Puma as the fashion icon they are, and gain clout amongst Gen Z.
*Campaign created while attending Miami Ad School
When you’re young your style changes rapidly as you discover who you are. So how do we make Gen Z see Puma as an expression of their individuality? We frame Puma as the trainer that evolves with your personal flair and allows you to constantly reinvent yourself.
