Visual Identity + Print Campaign
Client: Burger King* // 2022
Credit: Madeline Nunley, Dan Rozenblum, Matt Lebedev
Role: Art Director + Designer
Even with the post pandemic baby boom, Sweden's birthrates are on the decline. To help rebuild the population and create a new generation of Burger King flavour lovers, we plan to encourage customers to have sex and then indulge, because everything tastes better after you've had sex and your senses are heightened.
*Campaign created while attending Miami Ad School
Print ads were strategically placed in public transportation stations, trains, etc. to increase awareness with our target audience (professionals traveling to and from work).
